Originally envisaged as North of England but in early stages it was realised that going national would be more appropriate. By doing this a better spread of business organisations could be included as well as extending both the reach and impact of the partnership. A questionnaire (16,000) has been distributed by post throughout the uk to businesses (10 - 50 employees) with the potential to internationalise.
Consultants are placed into businesses with access to senior management with clearly identified reporting cycles and associated action planning. It is anticipated this will have a rapid impact on practice with in businesses as they see the very obvious benefits of diversity in contrast to their existing shortcomings.
As reflected in the geographical reach of the partnership, the research services, training and distance learning packages will be available and thus impact on all beneficiaries and others in the business community who become informed of the effectiveness of the work being carried out.
From its inception the partnership has aligned itself with an impressive number of notable policy makers in political and academic life who are already endorsing its activities in publicity material. In addition, the partnership itself consists of members with a UK wide presence and associated influence on policy makers.