Overall aim of the project is to: 1. To help employers understand the business case for improving gender equality. 2. To change how older women view their employment potential. To undertake robust field testing/comparison between rural and urban settings. The project operates in 2 or 3 areas, (Lochaber, Glasgow, Lanarkshire) representing different economic settings and sectors, and includes: 1. Intensive, tailored support and training for older women (50+) either seeking or in employment, to increase aspiration, improve skills and increase job retention. 2. Employment focus on business sectors in which women are underrepresented or job segregated, including working with sector representatives, company managers/HR, on a Scotland-wide basis. Innovative use of ICT, including distance delivery methodology. 3. Linking women in employment and those economically inactive/unemployed with selected companies in a joint Accelerator programme, to discover new employment options, routes, channels